I believe one of the greatest untapped assets in every organisation is the expertise that exists inside people's heads. At yoorz.ai, we help founders, business owners and organisations transform that expertise into Interactive Digital Assets through what we call Standard Operating Personas (SOPs). An SOP captures the knowledge, judgement and experience of an individual, making it accessible 24/7 to support customers, train teams, answer questions, generate market intelligence and create new commercial opportunities. Our philosophy is simple: Human expertise shouldn't disappear. It should compound. Unlike generic AI assistants, every Standard Operating Persona is built around the unique expertise of a specific person or organisation. The result is a digital asset that can scale knowledge far beyond the limits of time, geography or availability. Today, we're working with founders, creators and businesses across multiple industries, helping them preserve expertise, improve customer engagement, accelerate onboarding, and unlock entirely new ways of creating value. Our work typically begins with either an AI Opportunity Audit or a Commercial Transformation Framework, ensuring we understand where expertise creates the greatest commercial impact before recommending any technology. My background spans over 20 years in institutional finance, having worked in London and New York with firms including J.P. Morgan, Merrill Lynch, UBS and Citi, before founding yoorz.ai. Every Sunday I share my thoughts on AI, business transformation, entrepreneurship and the future of human expertise through this newsletter. If you'd like to learn more about transforming expertise into a scalable business asset, I'd love to have you along for the journey. Website: www.yoorz.ai
The Hidden Asset
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The Hidden Asset Hi Reader, Last week, I wrote about the questions I ask before I recommend AI. Questions like:
Those questions have completely changed how I think about AI. But this week, I realised something else. I don't think I'm actually building an AI company. When I first started this journey, I thought I was building better software. I wasn't. I thought I was helping businesses automate tasks. I wasn't. I thought I was building AI assistants. Again, I wasn't. It took hundreds of conversations with founders, executives and business owners before I realised what I was actually building. Every successful business eventually reaches the same point. Growth slows. Not because demand disappears. Not because the team isn't capable. But because one person's expertise becomes the bottleneck. The founder. The rainmaker. The specialist. The person everyone depends on. Every important decision flows through them. Every difficult client conversation lands on their desk. Every new employee needs their time. The business grows. But the expertise doesn't. That's the hidden asset. Not AI. The knowledge, judgement and experience already sitting inside the business. Most organisations spend years building it. Very few ever turn it into something they actually own. That's what changed for me. I no longer think about building AI. I think about helping businesses transform human expertise into Interactive Digital Assets. Digital assets that can answer questions. Support customers. Train staff. Preserve institutional knowledge. Generate revenue. And continue creating value long after the founder has finished their day. AI is simply the technology that makes that possible. The asset was always the expertise. It was just hidden. Have a great Sunday. Dilan P.S. If you're wondering whether your own business has expertise that's waiting to become an asset, that's exactly what I explore during an AI Opportunity Audit. |
Dilan Abeya
I believe one of the greatest untapped assets in every organisation is the expertise that exists inside people's heads. At yoorz.ai, we help founders, business owners and organisations transform that expertise into Interactive Digital Assets through what we call Standard Operating Personas (SOPs). An SOP captures the knowledge, judgement and experience of an individual, making it accessible 24/7 to support customers, train teams, answer questions, generate market intelligence and create new commercial opportunities. Our philosophy is simple: Human expertise shouldn't disappear. It should compound. Unlike generic AI assistants, every Standard Operating Persona is built around the unique expertise of a specific person or organisation. The result is a digital asset that can scale knowledge far beyond the limits of time, geography or availability. Today, we're working with founders, creators and businesses across multiple industries, helping them preserve expertise, improve customer engagement, accelerate onboarding, and unlock entirely new ways of creating value. Our work typically begins with either an AI Opportunity Audit or a Commercial Transformation Framework, ensuring we understand where expertise creates the greatest commercial impact before recommending any technology. My background spans over 20 years in institutional finance, having worked in London and New York with firms including J.P. Morgan, Merrill Lynch, UBS and Citi, before founding yoorz.ai. Every Sunday I share my thoughts on AI, business transformation, entrepreneurship and the future of human expertise through this newsletter. If you'd like to learn more about transforming expertise into a scalable business asset, I'd love to have you along for the journey. Website: www.yoorz.ai
Good morning Reader, Before today's thought, if you’d like to join the waitlist for The Expertise Asset White Paper when it’s published, email info@yoorz.ai with “INTERESTED” in the subject line.Last Sunday I wrote: Nothing compounds sitting still. Capital has to be deployed. Relationships have to be developed. Ideas have to be acted upon. And wisdom has to circulate. This week, through conversations, demos, follow-ups and continuing work on the White Paper, another question has kept coming...
Good morning from London, Reader Last Sunday, writing from Riyadh, I shared an idea that had crystallised during my week in Saudi Arabia: The next great wealth transfer is actually two transfers. Financial capital. And the wisdom that created it. This week, back in London, I realised there is another part to that idea. Nothing compounds simply because it has been preserved. Capital has to be deployed. Wisdom has to circulate. Ideas have to be acted upon. Relationships have to be developed....
Good morning from Riyadh, Reader Last Sunday I wrote: The model is rented.The expertise is owned. After a week in Saudi Arabia, meeting family offices, founders, investors and businesses, that idea has taken on a much bigger meaning for me. Because there is an extraordinary transition happening here. An enormous amount of wealth is moving from one generation to the next. But after the conversations I've had this week, I think we may be describing that transition incorrectly. The next great...