I No Longer Start With AI


The Questions I Ask Before I Recommend AI

Hello Reader,

Last week, I shared my recent article in Valiant CEO about why every successful founder eventually becomes the bottleneck.

The response was overwhelming.

What struck me most wasn't the number of people who read it. It was how many people told me afterwards:

"I finally understand what you mean."

That mattered to me.

Because the real challenge isn't explaining AI.

It's helping people see that AI isn't the starting point.

Over the past few months, I've had conversations with founders, CEOs, investors and business leaders across a wide range of industries.

Almost every conversation starts in the same place.

"How could AI help my business?"

It's a reasonable question.

But I've realised it's usually the wrong first question.

Today, before I recommend any technology, I ask something completely different.

  • How does this business actually create value?
  • Where are the same decisions being made over and over again?
  • Where is expertise trapped inside one or two people?
  • Where is time disappearing?
  • Where is revenue leaking?
  • If the founder disappeared for three months, what would stop?

Only after answering those questions does AI become relevant.

Not before.


That's also why I've changed how I work.

Instead of beginning with a conversation about Standard Operating Personas, I now begin with understanding the business itself.

Only once we understand the commercial reality can we decide whether AI belongs in the solution, and if it does, what role it should actually play.

Sometimes the answer is a Standard Operating Persona.

Sometimes it's a workflow.

Sometimes it's automation.

Sometimes the best answer isn't AI at all.

And that's okay.

Because the objective isn't to deploy AI.

The objective is to build a better business.

Ironically, this shift has made me even more convinced about the future of Standard Operating Personas.

When they are built for the right reasons, they don't just answer questions.

They preserve expertise.

They surface opportunities.

They create market intelligence.

And they continue creating value long after you've logged off.


This week reinforced something I wish more businesses understood.

The companies that win with AI won't be the ones using the most AI.

They'll be the ones asking the best questions first.

Have a great week.

Dilan

P.S. If you're curious what role AI should actually play in your business, I've recently started offering an AI Opportunity Audit and a more detailed Commercial Transformation Framework. Both begin with understanding the business before recommending any technology, see the "Start your journey" section here, or reply to this email and let me know.

P.P.S. And if you know someone who enjoys thoughtful reflections on AI, entrepreneurship and building interactive digital assets, they can join my weekly email here.

Dilan Abeya

My name is Dilan Abeya. I am a life coach who recently graduated from the Jay Shetty Certification School, which is accredited by the Association for Coaching and OTHM approved. I was encouraged to become a life coach because I want to help and serve others who are in need of support. Why? Because I’ve been in some very “dark” times myself - my personal life blew up, I had an incredibly acrimonious divorce, still suffering parental alienation and I lost virtually everything, coupled with my prior career being a very frustrating environment, nothing felt like it was working. But deep down inside, I knew there was more for me in life and that I wanted better for myself and I believe others do too. So, I developed ways to help myself in those moments when I was alone, and I want to help others learn how to help themselves, because there are better times ahead, and ways to help oneself get there. Equally, I know how expensive it is to get professional help, especially when you’re in need, and given suicide rates (especially in men) remain at very high levels (**1 is too high), that would suggest that awareness and access to support is still not getting through to people when they really need it. So, I’m trying to make professional help that is expensive, more accessible to people who might just want to deal with things privately to begin with. Moreover, for people to know that there are personalised resources available and accessible whenever they want. As such, I developed “A.I DILAN” - a virtual version of myself! "A.I DILAN" is a digital product. A quick-help guide combining Al TECH with SELF-CARE. Built for anyone to ask questions to via WhatsApp when they need personalised inspiration or motivation, as if they were messaging me 1-ON-1 but available 24/7 from anywhere in the world. Termed "A.I DILAN" because it's based on what l've written about on my socials, life lessons from my past & supported by what I have learned from my Jay Shetty Life Coaching Certification. Its knowledge base is ChatGPT4 fuelled, so it's vast beyond what I write about, incase people have questions on topics outside of my realm. Benefits include: - Knowledge from a Certified Jay Shetty Life Coach. - Experience-based tips from my life lessons thus far. - Easy-to-use via WhatsApp: an APP most already have. - "Quick-help" extensive resource for guidance. - Natural conversational tone programmed to mimic me. - Confidential and secure. - 24/7 Global. So, for those moments when someone is down & alone, "A.I DILAN" offers support for motivation & tips, trained to respond how I would in person, based on my content, in order to “help one, help oneself” whenever they need, helping people be more self-sufficient when they are on their own, or just want to be left to their own devices. If you’re open to it, I would greatly appreciate the opportunity to discuss this further with you, to make your community aware of this resource.

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